This course is built around the long teaching case Become Judy. You begin with how a cross-border creator noticed a market opportunity, then move through decisions, strategy, organization, talent, operations, marketing, cash, control, and change before proposing a company-building blueprint that could actually operate.
本頁插圖為教學情境用圖，人物均為虛構設定，並非真實當事人肖像。The illustrations on this page are generated learning visuals. Characters are fictional and do not depict the real person in the case.
18週課程節奏course weeks
15週核心管理主題core management topics
1份公司建立藍圖company blueprint
開課學期Semester115 學年度第 1 學期AY 115, Semester 1
課號Course CodeCM108G
修課層級Level大學部Undergraduate
授課語言Language英文授課English-taught
個案聲明：本課程使用的《Become Judy》屬於教學案例。素材由元智大學吳相勲副教授與 Codex 協作整理，主要依公開影片、公開報導與可查資料撰寫；Judy 本人未審閱本案例，課程團隊也未訪問 Judy 或其身邊人士。這份材料用於管理決策討論，不評價當事人或相關人士。Case note: Become Judy is used here as a teaching case. The material was prepared by Associate Professor Hsiang-Hsun Wu of Yuan Ze University in collaboration with Codex, mainly from public videos, public reports, and publicly verifiable materials. Judy has not approved this case, and neither Judy nor people around her were interviewed. The learning purpose is to study management decisions and company building, not to judge the people involved.
課程工作空間Course Workspaces
課堂活動與學習資料會透過以下入口進行與整理；每次活動仍請先依教師當次公告確認使用方式。Class activities and learning materials will use the spaces below. For each activity, follow the instructor’s latest announcement about how to use them.
課前作業在 Teams 發布與繳交，課堂錄影及參考資料也會公布在 Teams。Teams 無法繳交時，才改用 email 或上傳到 Google Drive 的學號資料夾作為備援，做法見「評量與 AI」。課堂工作紙是網頁，從本頁「18 週旅程」或課程白板上的連結開啟。Pre-class assignments are posted and submitted in Teams, and class recordings and reference materials are posted there too. Only if Teams does not work, use email or your student-ID folder on Google Drive as a backup; see Assessment & AI. In-class worksheets are web pages that open from the links in the 18-Week Journey on this page or on the course whiteboard.
這門課會有許多在 Gemini Notebook 上面進行的學習活動，學習教案跟資料也會放在上面。Many learning activities in this course will take place in Gemini Notebook. Lesson plans and supporting materials will also be posted there.
這次課程會使用的數位白板；只要開啟網址即可使用，不需要帳號或密碼。QUIZ、Worksheet 內容、Prompt 與其他課堂材料會在白板上發布；請依教師當次公告操作，必要時保留自己的作答或討論紀錄。This is the digital whiteboard we will use in this course. Open the URL to use it; no account or password is required. QUIZ items, worksheet content, prompts, and other class materials will be posted there. Follow the instructor’s announcement for each activity and keep your own response or discussion record when asked.
這是目前重新開放的課程分組與同儕互評工具，供跨課程分組、分組確認與互評使用。先前已於 9 月 10 日寄出「課程分組與互評平台｜帳號啟用通知 / Course Team & Peer Evaluation Platform | Account Activation」。請依啟用通知登入，先確認個人資料與分組狀態，再依教師公告提出或確認分組；互評開放後，依系統指定的同儕與期限完成具體回饋。若需要撤回或重新提出分組申請，請依平台畫面操作。This is the course team and peer-evaluation tool that has been reopened for cross-course grouping, group confirmation, and peer feedback. An account-activation email, “課程分組與互評平台｜帳號啟用通知 / Course Team & Peer Evaluation Platform | Account Activation,” was sent on September 10. Sign in using that activation notice, check your profile and group status, and then request or confirm a group as announced by the instructor. When peer evaluation opens, complete specific feedback for the peers assigned by the system before the deadline. If you need to withdraw and resubmit a grouping request, follow the options shown on the platform.
This is not a course about watching a YouTuber. It is a course about turning real entrepreneurial clues into management systems. Each week moves the case forward and asks you to convert management concepts into executable company design.
學期主軸從「機會被看見」一路走到「公司能否被管理」。The semester moves from noticing opportunity to making the company manageable.
課程故事線Narrative Arc
從個人內容創作出發，辨認市場訊號與觀眾回饋。Start with individual content creation and read market signals from audience response.
將機會整理成目標，判斷公司應該成為哪一種事業。Convert opportunity into goals and decide what the company should become.
整理多角化選項，釐清內容、啦啦隊、品牌合作與活動服務的關係。Sort diversification choices across content, cheerleading, sponsorships, and event services.
設計組織、人事、營運與品質控管，使服務交付不再只依賴創辦人。Build organization, people systems, operations, and quality control so service can be delivered reliably.
檢視資金、領導、倫理、風險與控制，判斷成長是否超過組織承受能力。Handle cash, leadership, ethics, risk, and control so growth does not depend only on the founder.
在期末提出你們版本的公司建立藍圖。End with your own version of the company-building blueprint.
You should be able to explain that market opportunity is not simply "I like it" or "the audience likes it." It is built from demand, supply, competition, channels, revenue sources, and constraints.
學習成果二：設計制度Outcome 2: Designing Systems
學生需要把工作分工、人才管理、內容品質、客戶交付、財務壓力與風險控制，整理成流程、角色與指標。
You should be able to turn division of work, talent management, content quality, customer delivery, financial pressure, and risk control into processes, roles, and metrics.
The final recommendation should not stop at "expand" or "be conservative." It must specify the business model choice and the management capabilities that must be built next.
The long case provides the public case context, industry background, and management questions that still require judgment. The short case turns one high-tension decision into a dialogue-driven scene. The course uses the long case as the core and the short case as a decision simulation entry point. Read both with four roles in view: the creator or public brand, the party making the external promise or transaction, the people performing the work, and the party receiving money or bearing consequences. These roles may belong to one person, several people, or different organizations.
The long case moves from travel videos, channel growth, cross-border cheerleading supply, Taiwanese sports-entertainment demand, YouTuber monetization pressure, talent contracts, and cash pressure. It asks: when one person's content energy begins to look like a company opportunity, should the manager expand, institutionalize, or narrow the business model first? Public registration data in the case is used only as a dated, narrow record; it does not assign every activity to one particular legal entity.
The short case simplifies the context into one scene: a founder faces a team contract that could sharply increase visibility, while also adding pressure on people, rehearsals, content, cash, and morale. The dialogue reveals how the same decision looks different to the founder, operations lead, captain, brand side, and financial advisor.
創作者的觀眾資產，何時可以變成公司資產？When can a creator's audience asset become a company asset?
跨國創業者如何讀懂本地市場的需求，再決定原生市場的哪些做法可以沿用、哪些必須調整？How can a cross-border entrepreneur read local demand instead of simply importing practices from the home market?
啦啦隊業務牽涉球隊、表演者、媒體、粉絲與品牌，真正付費與承擔風險的是誰？When cheerleading work involves teams, performers, media, fans, and brands, who is the real customer?
當流量收入不足以支持團隊，業配、活動、經紀與服務收入應該如何組合？When traffic revenue cannot support the team, how should sponsorships, events, agency work, and services be combined?
創辦人如何從被信任的人，轉為能設計制度的人？How does the founder move from being the trusted person to designing systems that others can rely on?
個案生態圈：內容平台、粉絲、球隊、品牌、媒體、表演者與跨國夥伴之間互相拉動。Case ecosystem: platforms, fans, teams, brands, media, performers, and cross-border partners pull on one another.
Week 1 is the orientation week. Weeks 4 and 8 are self-directed because of holidays; the Week 4 assignment is merged with Week 5, and Week 8 has an individual assignment due October 25. In Week 9, the midterm exam takes the first 90 minutes and the second 90 minutes cover the Week 8 content (organization design); the Midterm Progress Package and the midterm progress review are postponed, and the new schedule will be announced later. Week 16 is the final exam, and its dashboard chapter is covered in Week 15. Weeks 17 and 18 are flexible teaching weeks, but classes meet as usual. Each week you read one chapter and produce one artifact that the next week builds on; in Week 18 all the artifacts go into one company blueprint. Textbook and assignment animations (Chinese and English) appear next to each week’s “Read weekly handout” link once they are published.
展開各週可以看到討論焦點、課前閱讀、課前準備、課中任務、每週作業與自我學習。Open a week to see its discussion focus, reading, preparation, in-class work, assignment, and self-learning.
Semester dates: Week 1 begins on September 7, 2026. Week 4 (September 28, Teachers' Day holiday) and Week 8 (October 26, Retrocession Day make-up holiday) are self-directed learning weeks. The final exam remains scheduled for Week 16 on December 21; Weeks 17 and 18 are flexible teaching weeks, but classes will meet as usual, and the semester officially ends on January 4, 2027. Pre-class assignments are due at 23:59 (Taiwan time) on the Sunday before class; the final company blueprint is due Monday, January 4, 2027, 23:59.
專案如何累積成期末成果How the Project Builds Toward the Final
Your team project runs through the whole semester. Each week helps you understand one more piece of the case company and leaves one artifact. In Week 17 your team writes a final decision memo, and in Week 18 all the artifacts go into one company blueprint that another manager could use to run your version of the Judy company.
This is a cross-cultural course with one shared project. The class includes 61 students, including 37 international students from 13 nationalities. Different passports do not automatically create a good team. Teams are formed around communication, reliability, mutual support, and visible work from every member—not around finding the strongest English speaker.
Semester teams are not fixed on Day 1. The first weeks use temporary groups and short tasks to see how classmates communicate and work together; formal teams start in Week 5 (October 5).
時間When
安排Arrangement
你需要做什麼What You Do
第 1–3 週Weeks 1–3
臨時小組，與不同同學完成短任務Temporary groups for short tasks with different classmates
留下自己的證據與判斷，觀察溝通、守時與互相支援的情況。Leave your own evidence and judgment, and observe communication, reliability, and mutual support.
第 5 週Week 5
決定正式分組（10 月 5 日）Formal teams decided (October 5)
和正式小組坐在一起，確認組名與記錄者（Recorder）；之後的課堂工作紙都由正式小組共同完成。Sit with your formal team and agree on a team name and a Recorder; from then on, the team completes the in-class worksheets together.
第 9 週起Week 9 onward
專案檢核與深入工作Project checks and deeper work
依據證據、假設、資料缺口與個人貢獻持續修正，直到第 18 週的公司藍圖。Use evidence, assumptions, data gaps, and individual contributions to keep revising, up to the Week 18 company blueprint.
第 13 週Week 13
團隊風險與貢獻檢核Team risk and contribution check
每個人各自填寫一份獨立的 Microsoft Form；分工或參與出現問題時，請提早告訴教師。Each student fills in a separate Microsoft Form alone; if roles or participation are not working, tell the instructor early.
A good team does not depend on one “best English speaker” doing all the communication. Every member needs a visible role. Roles can rotate, and helping is expected, but one person should not do all the work for others.
記錄者（Recorder）Recorder：課堂上在小組那一台裝置的網頁工作紙上打字，全組一起想；下課前下載 .txt，上傳到繳交資料夾中自己學號的資料夾，其他組員不重複上傳。小組作業一般也由記錄者代表繳交。Types into the web worksheet on the team’s one device while everyone thinks. Before leaving, downloads the .txt and uploads it to their own student-ID folder in the hand-in folder; other members do not upload it again. Team assignments are normally submitted by the Recorder too.
AI operatorAI operator：老師宣布 AI 階段後，在小組的裝置上操作 AI；全組一起討論 AI 提出的問題，再決定要不要修改。After the teacher announces the AI stage, operates AI on the team’s device; the whole team discusses the questions AI asks and decides whether to revise.
小組討論固定流程Discussion Protocol
先留下個人判斷，再把證據帶進團隊。這樣可以降低臨場使用英文的壓力，也避免小組只剩一個人替大家發言。
Write your own judgment first, then bring the evidence into the team. This lowers the pressure of speaking English on the spot and keeps one person from speaking for everyone.
個人先寫：留下自己的證據與暫定判斷。Write alone: record your evidence and tentative judgment.
兩人說明：向同伴解釋一次，確認彼此理解。Talk in pairs: explain once and check shared understanding.
小組統整：說明同意或不同意的理由。Team summary: explain why the team agrees or disagrees.
跨組挑戰：接受其他小組提問，測試想法。Cross-team challenge: test the idea through questions from another team.
修正答案：根據證據與提問改善成果。Revise: improve the work based on evidence and questions.
團隊健康檢核：有問題要提早說Team Health: Speak Up Early
安靜不一定代表團隊運作良好。第 5 週起以正式小組上課；期中進度包延後，檢討時間另行公告；第 13 週每個人另外填一份團隊風險與貢獻檢核（獨立的 Microsoft Form，各自填寫，連結見 Teams 公告）。當你聽不懂團隊方向、插不上話、發現一個人做了全部工作，或覺得自己被排除時，請提早告訴教師。
A quiet team is not always a healthy team. Formal teams start in Week 5; the midterm package is postponed, and its review date will be announced later; in Week 13 each student fills in a separate team risk and contribution check (a Microsoft Form completed individually; the link is in the Teams announcement). Tell the instructor early if you do not understand the team direction, cannot join the discussion, see one person doing everything, or feel excluded.
第 1 週Week 1
證據紀錄：把個案中的說法分成證據、推論與未知，寫出可以查核的來源，以及什麼資料會改變它。
Evidence record: sort statements about the case into evidence, inference, and unknown, with sources others can check and what would change each entry.
Goal tree: choose one direction to test for 12 weeks and write the goal, what waits, what gets time and money, who decides and who can pause, and the signals and red lines.
Midterm Progress Package (team): a one-page management judgment, an evidence table, a business portfolio map, an initial operating plan, and a verification list. What counts is clear evidence, testable assumptions, and explicit data gaps. It was planned for Week 9 and is postponed; the new schedule will be announced later.
期中檢核Midterm check
第 13 週Week 13
現金日曆：找出現金最低點與底線的差距，判斷收款晚到時誰要等待。
Cash calendar: find the lowest cash point and its distance from the floor, and decide who waits when a payment arrives late.
Company blueprint (team, 12% of the grade): place every artifact in six parts and an evidence appendix, and pass the inheritance test. Due Monday, January 4, 2027, 23:59.
The item dated September 6, 2026 is for demonstration only and does not need to be submitted. The item shown in Teams with a September 6 deadline is used in class to demonstrate how assignments and Rubrics work. It is not a formal student assignment, is not graded, and is not subject to the late policy. Follow the latest weekly assignment posted in Teams for the actual requirements.
作業的一般規範General Assignment Rules
以下是個人與小組作業共用的基本原則。每週 Teams 作業會再說明本週要完成的工具、檔案格式、AI 使用模式、截止時間與 Rubric 焦點；如果當週說明更具體，請以教師最新發布的 Teams 作業為準。
These are the shared baseline rules for individual and team assignments. Each weekly Teams assignment will state the required tool, file format, AI-use mode, deadline, and Rubric focus. When a weekly instruction is more specific, follow the instructor's latest Teams assignment.
個人作業Individual Work
由本人繳交；作業本體與 log 都要能辨識學號與正式中文姓名。Submit your own work; both the assignment and the log must identify your student ID and official Chinese name.
保留自己的第一判斷、使用的證據、查證結果，以及最後修改或放棄某個想法的理由。Keep your first judgment, evidence, verification, and reasons for revising or rejecting an idea.
若使用 AI，依當週指示留下工具、日期、用途、查證與個人修正紀錄；若未使用，也要在 log 中說明未使用 AI 與自己的判斷過程。If AI is used, record the tool, date, purpose, verification, and personal revisions as instructed. If AI is not used, state that clearly and record your own reasoning process.
小組作業Team Work
一般由記錄者（Recorder）代表繳交，但作業本體必須列出全體組員的學號與正式中文姓名。Normally the Recorder submits for the team, but the assignment must list every member's student ID and official Chinese name.
寫出分工、實際貢獻與共同決定；小組作業不能由一人代替全組完成。Record roles, actual contributions, and shared decisions; one person may not do the entire team assignment for everyone.
若不同成員使用 AI，應在共同 log 中分別列出每人的使用／未使用聲明與可追溯紀錄。If members use AI differently, the shared log must identify each member's use or non-use statement and traceable record.
共同要求Shared Requirement
學生要確認的事What to Check
作業本體與 logAssignment and log
除當週 Teams 另有指定，作業本體與工作紀錄要一起提交；檔案格式與命名依當週說明。Unless the weekly Teams assignment says otherwise, submit the assignment and work log together; follow the weekly format and naming instructions.
證據與來源Evidence and sources
重要判斷要連結個案證據或可查證的外部資料；資料不足時直接標明，不自行補造數字與引用。Connect important judgments to case evidence or checkable external sources; label gaps instead of inventing numbers or citations.
格式門檻與遲交Format gate and lateness
缺少作業本體、log、完整組員名單或必要的 AI 證據時，先依 Teams 指示補件／重送。課前作業的截止時間是上課前一天（星期日）23:59（臺灣時間），遲交判定以 Teams 紀錄時間為準；Teams 無法繳交而改用備援方式時，以 email 寄出或上傳到 Drive 的時間為準。從 10 月 25 日的作業起，遲交扣該次作業 15%，規則見「評量與 AI」。If the assignment, log, full member list, or required AI evidence is missing, resubmit as instructed before content grading. Pre-class assignments are due at 23:59 (Taiwan time) on the Sunday before class, and lateness is determined by the Teams record; when Teams does not work and you use a backup, the time of your email or Drive upload counts. From the October 25 assignment on, late work loses 15% of that assignment's marks; the rule is under Assessment & AI.
Weekly case-tool assignments share a 100-point Rubric with four criteria worth 25 points each. The Rubric makes observable evidence clear rather than asking students to guess what the instructor wants. Each weekly Teams assignment will identify the most important focus for that week. The Rubric itself does not grant permission to use AI; follow the instructor's AI-use instruction.
面向Criterion
配分Points
主要看什麼What It Looks For
R1｜管理學概念與問題理解R1 | Management concept and problem understanding
25
是否準確定義本週管理問題、正確使用概念，並說明它為何適用於個案。Accurate definition of the week's management problem, correct use of the concept, and a clear case connection.
R2｜證據、來源與個案應用R2 | Evidence, sources, and case application
25
主要判斷是否有具體證據或清楚標示的假設，來源能否查核，限制是否說明。Major judgments are supported by specific evidence or labeled assumptions, with checkable sources and stated limits.
R3｜管理工具與實際使用R3 | Management tool and practical use
25
指定工具是否完整、具體、可使用，能否支持管理決策或下一步行動。The required tool is complete, specific, usable, and able to support a management decision or next step.
R4｜推理、修正與責任R4 | Reasoning, revision, and responsibility
25
log 是否可追溯，能否看出原始判斷、查證、AI 使用（如有）、修正理由與每位組員的實際貢獻。The log is traceable and shows the starting judgment, verification, AI use if any, revision reasons, and each member's actual contribution.
四個評分層級Four Performance Levels
4｜優良：22–25 分4 | Excellent: 22–25：證據具體、工具可用，推理與修正完整。Specific evidence, a usable tool, and a complete reasoning and revision trail.
3｜良好：17–21 分3 | Good: 17–21：主要要求已達成，只有少數細節需要補強。The main requirements are met, with only a few details needing improvement.
2｜發展中：10–16 分2 | Developing: 10–16：有相關內容，但概念、證據或工具仍不完整。Relevant work is present, but the concept, evidence, or tool remains incomplete.
1｜需要修正：1–9 分1 | Needs revision: 1–9：大多是名詞、摘要或意見，尚不能支撐管理判斷。The work is mostly terms, summary, or opinion and cannot yet support a management judgment.
0｜無可評量內容：0 分0 | No assessable work: 0：沒有提交可評量的內容。No assessable work is submitted.
先通過格式門檻Pass the Format Gate First
先確認作業本體與 log 都存在、可讀，且符合當週指定格式。First confirm that the assignment and log are present, readable, and in the required format.
使用 AI 時，確認有可追溯的 Exporter 證據；未使用 AI 時，提交清楚的未使用聲明與來源／推理紀錄。When AI is used, include traceable exporter evidence; when it is not used, include a clear non-use statement and source and reasoning record.
小組作業確認完整組員名單與每人貢獻，再進入 100 分 Rubric 評分。For team work, confirm the full member list and each contribution before applying the 100-point Rubric.
格式門檻未通過時，依教師指示補件／重送；Rubric 不會把格式缺失直接當成內容零分。If the format gate is not met, resubmit as instructed; a format problem is handled before content points are assigned.
學期成績比例Semester Grade Weighting
每週概念診斷小考：15％Weekly concept quizzes: 15%
每週個案作業與 AI 對話紀錄：30％（期中進度包延後，時程另行公告）Weekly case assignments and AI dialogue records: 30% (the Midterm Progress Package is postponed; the new schedule will be announced later)
期中考：15％（期中評量以期中考分數為準）Midterm exam: 15% (the midterm grade is the exam score)
期末考：15％Final exam: 15%
期末個案整體評估方案：20％（期末決策備忘錄 8％＋公司藍圖 12％）Final case evaluation plan: 20% (final decision memo 8% + company blueprint 12%)
個人反思與同儕互評：5％Individual reflection and peer evaluation: 5%
期中進度包（延後）Midterm Progress Package (postponed)
一頁式管理判斷：目前最重要的決策問題與暫定立場。One-page management judgment: the most important decision issue and tentative position.
資料證據表：事實、推論、未知與查證優先順序。Evidence table: facts, inferences, unknowns, and verification priorities.
事業組合圖：內容、啦啦隊、品牌合作與活動服務的關係。Business portfolio map: relationships among content, cheerleading, sponsorships, and event services.
初步營運方案：人力、流程、收入與成本假設。Initial operating plan: people, process, revenue, and cost assumptions.
待查證清單：最可能改變結論的資料缺口。Verification list: data gaps most likely to change the conclusion.
繳交方式與時程：延後，另行公告。原訂 2026 年 11 月 1 日（日）23:59 的截止時間取消。Submission and schedule: postponed and to be announced. The deadline of Sunday, November 1, 2026, 23:59 no longer applies.
期末成果要呈現一家公司如何實際運作；只把故事說得精彩並不足夠。The final output should present a company that can be managed, not only a compelling retelling of the story.
期末公司藍圖的六個部分The Six Parts of the Company Blueprint
每個部分寫成四行：決定或規則、負責人、證據與假設、重新檢視的觸發條件。
Each part is written as four lines: decision or rule, owner, evidence and assumption, and review trigger.
核心決策：選了什麼、為什麼，以及不做什麼。Core decision: what we chose, why, and what we will not do.
顧客與價值：服務誰、承諾什麼，哪些外部條件可能改變它。Customers and value: whom we serve, what we promise, and which outside conditions could change that.
能力與營運：每一次都必須做到什麼，工作怎麼流動。Capability and operations: what we must be able to do every time, and how the work flows.
收益模式與現金：誰付錢、何時付，怎麼維持在現金底線之上。Revenue Model and cash: who pays, when, and how we stay above the cash floor.
組織與人員：誰做事、誰決定、大家怎麼表達意見。Organization and people: who does the work, who decides, and how people speak up.
風險與控制：可能出什麼錯、怎麼提早看見、由誰行動。Risk and control: what could go wrong, how we see it early, and who acts.
證據附錄：規則背後的證據，以及還不知道的事。Evidence appendix: the evidence behind the rules, and what is still unknown.
Different class activities will use different tool rules: no electronic devices, no AI, AI allowed, or AI required. Whether you may use AI, and how far you may use it, always follows the instructor’s instructions for that activity. AI cannot replace reading, judgment, verification, or personal responsibility.
本課程重視三件事：你是否理解本週管理學概念；你是否能把概念用在個案中；你是否能清楚說明自己如何使用 AI 完成學習與作業。小考、期中考、期末考，以及教師明示禁用 AI 的課堂活動，都不可使用 AI；正式作業若使用 AI，必須附上對話紀錄、使用聲明與個人修正說明。
The course emphasizes three responsibilities: understanding weekly management concepts, applying them to the case, and explaining how AI was used in learning and assignments. AI is not allowed in quizzes, the midterm, the final exam, or any class activity marked No-AI by the instructor. Formal assignments that use AI must include dialogue records, an AI-use statement, and a note on the student's own revisions.
評量主軸Assessment Focus
概念理解：能說明定義、差異與適用條件。Concept understanding: definitions, distinctions, and conditions of use.
個案應用：每個判斷都有證據支持，讓人看得出結論從哪裡來。Case application: judgments supported by evidence, not just conclusions.
AI 責任：能說明 AI 協助了什麼，以及自己做了哪些修正。AI responsibility: explaining what AI helped with and what the student revised.
課堂使用模式：先看教師指示Classroom Modes: Follow the Instructor’s Instructions
One course can switch modes according to the learning goal and activity. Before each activity, confirm the instructor’s mode, allowed tools, prohibited data, evidence to keep, and conditions that require you to stop and ask.
模式Mode
課堂怎麼做How It Works
應保留的學習證據Evidence to Keep
教師複核重點Instructor Review
禁用電子設備No Electronic Devices
不使用手機、個人電腦、平板或生成式 AI；依教師指定使用紙本教材、白板與課堂口頭討論。Do not use phones, personal computers, tablets, or generative AI. Use paper materials, the whiteboard, and oral discussion as instructed.
紙本決策表、資料來源註記與口頭論述說明。Paper decision tables, source notes, and an oral explanation of the reasoning.
觀察第一判斷、邏輯推論與討論歷程。Observe the first judgment, logical reasoning, and discussion process.
禁用 AINo AI
課堂工作紙是網頁，每組一台裝置、由記錄者打字；這段時間裝置上只開老師提供的網頁工作紙，不使用 AI、不搜尋、不傳訊息，也不開其他頁籤。The in-class worksheet is a web page. Each team uses one device and the Recorder types; during this stage the device shows only the teacher’s web worksheet: no AI, no searching, no messaging, and no other tabs.
小組在網頁工作紙上不用 AI 寫出的第一版，以及自己的判斷與資料來源。The team’s first version on the web worksheet, written without AI, plus your own judgment and sources.
確認答案來自自己的理解、證據與現場討論。Confirm that the answer comes from your understanding, evidence, and live discussion.
允許使用 AIAI Allowed
可用 AI 解釋概念、整理閱讀、比較方案、產生練習題、檢查推理或修正文句；不可讓 AI 取代自己的閱讀與判斷。Use AI to explain concepts, organize readings, compare options, generate practice questions, check reasoning, or revise wording. Do not let AI replace your reading or judgment.
第一判斷、提示詞與對話紀錄、查證來源、原始產出，以及自己的修正理由。Your first judgment, prompts and dialogue record, verification sources, original output, and reasons for your revisions.
複核事實、引用、提示詞品質、修正幅度與最終判斷。Review facts, citations, prompt quality, degree of revision, and the final judgment.
必須使用 AIAI Required
若教師指定必須使用 AI，依指定工具、任務範圍與格式完成；仍須先形成第一判斷，不得輸入機密資料。When the instructor marks an activity AI-required, use the specified tool, scope, and format. Form your first judgment first and never enter confidential data.
第一判斷、使用目的、完整對話紀錄、原始產出、查證資料、修正歷程與最終決定。Your first judgment, purpose, complete dialogue record, original output, verification, revision history, and final decision.
確認工具介入符合指定目的，並由學生承擔查證與最終責任。Confirm that tool use serves the assigned purpose and that the student retains verification and final responsibility.
模式設計參考：判斷力課程實作工坊｜03 AI 進入與不進入。若課程公告、作業說明或教師當次指示另有規定，以最新且具體的教師指示為準。Mode design reference: Judgment Course Studio | 03 AI In and Out. If a course announcement, assignment brief, or in-class instruction gives a different rule, follow the instructor’s latest and most specific instruction.
工具準備建議Recommended Tool Preparation
為了完成本課程的課堂任務與小組工作，本課程強烈建議至少訂閱 ChatGPT Plus 或 Gemini Pro 其中一項。這是工具準備建議，不代表每個活動都能使用 AI；能否使用、可用範圍與提交方式，仍以教師當次指示為準。
To complete the class tasks and team work, the course strongly recommends subscribing to at least one of ChatGPT Plus or Gemini Pro. This is a preparation recommendation, not permission to use AI in every activity. Whether AI is allowed, the permitted scope, and the submission format still follow the instructor’s instructions for that activity.
學期成績比例Semester Grade Weighting
項目Item
比例Weight
說明Purpose
每週概念診斷小考Weekly concept quizzes
15%
重點在概念理解、判斷條件與常見混淆，不只看答對幾題。Checks concept understanding, judgment conditions, and common confusions.
每週個案作業與 AI 對話紀錄Weekly case assignments and AI dialogue records
30%
每週產出管理分析工具；若使用 AI，依當週 Teams 作業說明提交可追溯的使用紀錄。期中進度包（小組）延後，時程另行公告。Builds management-analysis tools; when AI is used, submit a traceable use record as specified in the weekly Teams assignment. The Midterm Progress Package (team) is postponed; the new schedule will be announced later.
期中考Midterm exam
15%
第 9 週上課的前 90 分鐘，個人作答，不可使用 AI。總分 150 分，及格仍是 60 分，超過 100 分以 100 分計；期中評量以期中考分數為準。First 90 minutes of the Week 9 class; individual exam; AI is not allowed. The exam is out of 150 points; the pass mark is still 60, and any score above 100 counts as 100. The midterm grade is the exam score.
期末考Final exam
15%
第 16 週（12 月 21 日），個人作答，不可使用 AI。Week 16 (December 21); individual exam; AI is not allowed.
期末個案整體評估方案Final case evaluation plan
20%
小組完成：第 17 週期末決策備忘錄 8%＋第 18 週公司藍圖 12%；需附個人貢獻與 AI 對話紀錄。Team deliverable: Week 17 final decision memo 8% + Week 18 company blueprint 12%, with individual contribution notes and AI records.
個人反思與同儕互評Individual reflection and peer evaluation
5%
檢查學習責任與小組貢獻。Checks learning responsibility and team contribution.
課前閱讀與準備Pre-Class Reading and Preparation
每週上課前，請先讀「18 週旅程」中該週的教材（點「閱讀本週講義」），每章約 4,000 至 5,000 個英文字，閱讀約 35–50 分鐘；可以搭配教材動畫與作業說明動畫（中文、英文），發布後連結會放在該週講義旁。材料也可能包含課程個案、補充資料，以及 Gemini Notebook 中的學習材料。Gemini Notebook 或其他 AI 工具可以協助理解，但不能直接複製 AI 摘要。本課程不再把課前 AI／Gemini Notebook 紀錄設為獨立計分項目；若當週需要提交課前準備，具體格式與內容會寫在 Teams 作業中。
Before each class, read that week’s chapter from the 18-Week Journey (use “Read weekly handout”). Each chapter is about 4,000 to 5,000 words, or 35–50 minutes of reading. You can use the textbook and assignment animations (Chinese and English), which appear next to the handout link once published. Materials may also include course cases, supplemental materials, and learning materials in Gemini Notebook. Gemini Notebook or other AI tools may support understanding, but students may not copy AI summaries directly. Pre-class AI or Gemini Notebook records are no longer a separate graded item; when preparation must be submitted, the weekly Teams assignment will state the format and requirements.
每週課堂小考Weekly In-Class Quizzes
每週上課一開始先做 12 分鐘的小考（Quiz，13:10–13:22），在 Microsoft Forms 上作答，共六題。小考主要用來診斷理解狀況，幫助老師和學生看出哪些概念容易混淆、哪些情境條件被忽略、哪些判斷需要重新思考。作答時不可使用 AI；查單字可以使用字典或翻譯工具，翻譯工具不算 AI。複選題全對才給分，每週小考與期中考都一樣。第 9 週（期中考）與第 16 週（期末考）沒有小考。
Each class begins with a 12-minute quiz (13:10–13:22) of six questions on Microsoft Forms. The quiz diagnoses understanding: which concepts are confused, which contextual conditions were missed, and which judgments need revision. AI is not allowed during quizzes; you may look up single words in a dictionary or translation tool, and a translation tool does not count as AI. A multiple-select question scores only when all correct options are chosen, in both the weekly quiz and the midterm. There is no quiz in Week 9 (midterm exam) or Week 16 (final exam).
題型Question Type
檢查重點What It Checks
概念題Concept questions
是否理解基本定義。Understanding of basic definitions.
概念比較題Concept comparison
是否能分辨相近概念。Ability to distinguish similar concepts.
個案判斷題Case judgment
是否能把概念用在個案情境。Application of concepts to the case context.
邊界條件題Boundary-condition questions
是否知道哪些條件會改變管理判斷。Awareness of conditions that change managerial judgment.
錯誤答案修正題Answer revision
是否能看出空泛答案的問題，並重新改寫。Ability to identify weak answers and rewrite them.
AI 使用規範與作業繳交AI Use and Assignment Submission
可以使用 AI 做的事Allowed AI Uses
解釋管理學概念。Explain management concepts.
整理指定閱讀材料。Organize assigned readings.
比較不同概念的差異。Compare related concepts.
產生練習題。Generate practice questions.
檢查作業架構與推理漏洞。Review structure and reasoning gaps.
修正文句或模擬不同立場。Revise wording or simulate different viewpoints.
不可使用 AI 做的事Prohibited AI Uses
直接提交 AI 產出的作業，當成自己的作品。Submit AI output directly as one's own work.
在小考、期中考或期末考中使用 AI。Use AI in quizzes, the midterm, or the final exam.
使用 AI 產生未經查證的資料、數字或引用。Use AI to create unverified data, numbers, or citations.
直接貼上 AI 個案分析，沒有自己的修改與說明。Paste AI case analysis without personal revision and explanation.
隱瞞 AI 使用紀錄。Hide AI-use records.
正式作業若使用 AI，需繳交最終作業檔、AI 對話紀錄、AI 使用聲明表、參考資料清單與個人修正說明。AI 對話紀錄原則上使用 Markdown 或 TXT；若當週 Teams 作業另有格式要求，依最新作業說明辦理。單純截圖原則上不建議，因為不易搜尋與比對。
Formal assignments that use AI must include the final assignment file, AI dialogue records, an AI-use statement, a reference list, and a personal revision note. Dialogue records should normally be submitted as Markdown or TXT; follow the latest weekly Teams assignment if it specifies another format. Screenshots alone are not recommended because they are hard to search and compare.
課前作業的截止時間是上課前一天（星期日）23:59（臺灣時間），以 Microsoft Teams 為主要繳交方式。Teams 無法繳交時（例如 Teams 無法使用或檔案上傳失敗），才改用以下兩種備援方式，兩者效力相同，也都要在截止時間前送出：一、把檔案寄到老師的 Gmail：sonicopilot@gmail.com，主旨寫「CM108G WNN－學號－姓名」（WNN 換成作業公布的週次，例如 10 月 25 日截止的作業寫 W07）；二、上傳到 Google Drive 繳交資料夾中自己學號的資料夾。從 10 月 25 日的作業起，遲交扣該次作業 15%，會確實檢查是否準時。小組作業的主旨寫法依當週作業說明。
Pre-class assignments are due at 23:59 (Taiwan time) on the Sunday before class, and Microsoft Teams is the main way to submit. Only if you cannot submit in Teams (for example, Teams does not work or your file will not upload), use one of two backups, which count the same and must also be sent before the deadline: (1) email your file to the teacher at sonicopilot@gmail.com with the subject line “CM108G WNN－student ID－name” (replace WNN with the week the assignment was set, for example W07 for the assignment due October 25); or (2) upload it to your own student-ID folder in the Google Drive hand-in folder. From the October 25 assignment on, late work loses 15% of that assignment's marks, and deadlines are checked carefully. For team assignments, follow the subject line given in that week’s assignment.
課堂網頁工作紙在下課前繳交：記錄者按「下載 .txt」，開啟工作紙最後「下課前繳交」區塊的繳交資料夾連結，上傳到以自己學號命名的資料夾；其他組員不重複上傳。這個資料夾整學期沿用，每位同學也用自己的學號資料夾定期更新自己的資料。只有老師另外要求時，才改用 Teams 繳交工作紙。
In-class web worksheets are handed in before you leave: the Recorder selects “Download .txt”, opens the hand-in folder link in the worksheet’s “Hand in before you leave” section, and uploads the file to the folder named with their own student ID; other members do not upload it again. The same folder is used all semester, and each student keeps their own student-ID folder up to date. Worksheets go to Teams only when the teacher asks for it.
AI 使用聲明表與對話紀錄評量AI-Use Statement and Dialogue Record Assessment
聲明欄位Statement Field
填寫內容Required Content
使用工具與日期Tools and dates
例如 ChatGPT、Gemini Notebook、Claude，以及主要使用日期。For example ChatGPT, Gemini Notebook, Claude, and the main dates used.
使用目的Purpose
例如理解概念、整理個案、改寫段落、檢查推理。For example concept learning, case organization, paragraph revision, or reasoning review.
是否使用 AI 產生初稿AI-generated draft
明確填寫是或否。State yes or no clearly.
AI 協助範圍Scope of AI assistance
具體說明最終作業中哪些段落、表格或分析項目受到 AI 協助。Identify the paragraphs, tables, or analysis items influenced by AI assistance.
個人修改與查證Personal revision and verification
說明自己如何修正、刪除、補充或重寫 AI 內容，並列出查證來源。Explain how AI content was revised, removed, supplemented, or rewritten, and list verification sources.
評量面向Criterion
高品質表現Strong Performance
低品質風險Low-Quality Risk
重疊度說明Overlap explanation
清楚說明哪些內容來自 AI，哪些由自己修改。Clearly separates AI-assisted content from personal revisions.
作業與 AI 回答高度相似，卻沒有修正說明。Final work closely matches AI output without explanation.
Prompt 結構Prompt structure
包含任務目標、使用材料、分析步驟、輸出格式、限制條件與檢查標準。Includes goals, materials, steps, format, constraints, and quality checks.
只要求 AI 代寫、整理或摘要。Only asks AI to write, organize, or summarize.
知識掌握Knowledge mastery
能主動使用管理概念，並檢查適用條件。Uses management concepts and checks when they apply.
只有名詞，缺少真正理解與查證。Uses terminology without understanding or verification.
對話推進Dialogue progression
從釐清事實、整理概念、比較選項，到檢查條件與修正答案。Moves from facts to concepts, options, conditions, and revision.
問題零散，彼此沒有關係，看不出學習過程。Questions are scattered and do not show a learning process.
期中考、期末考與期末個案方案Midterm, Final Exam, and Final Case Plan
The midterm and final exam are individual assessments, and AI is not allowed. The midterm takes the first 90 minutes of the Week 9 class (November 2, 2026), and the second 90 minutes cover the Week 8 content; the final exam is in Week 16 (December 21, 2026). The midterm covers Weeks 1–7: the class transcripts and in-class exercises come first, then the online textbook. It has 40 questions, all longer single-choice and multiple-select questions: long situation questions that you need to understand the situation to answer (about 50%), basic concepts and management terms (about 30%), and mini situations (about 20%); multiple-select questions score only when all correct options are chosen. It is on Microsoft Forms, with a paper version available. The exam is out of 150 points; the pass mark is still 60, any score above 100 counts as 100, and the midterm grade is the exam score. The teacher will announce the scope, question types, and device rules for the final exam. The midterm checks the first half of the semester; the final exam checks whether students can integrate semester-long concepts into evidence-based managerial judgment.
考試題型可能包含Exam Questions May Include
概念辨識與概念比較。Concept identification and comparison.
短情境判斷。Short scenario judgment.
邊界條件判斷。Boundary-condition judgment.
錯誤答案修正。Weak-answer revision.
個案決策分析。Case decision analysis.
期末個案方案（20%）包含The Final Case Plan (20%) Includes
第 17 週期末決策備忘錄（8%）：決策陳述，寫出期間與紅線。Week 17 final decision memo (8%): a decision statement that names the period and the red lines.
用五個判斷條件（Target、Value、Capability、Revenue Model、People and risk）比較選項 A、B、C 三個完整的系統。A comparison of Options A, B, and C as whole systems on five criteria: Target, Value, Capability, Revenue Model, and People and risk.
建議一個選項、說明沒有選的選項並寫異議欄，再選出停止訊號、分階段規劃第一步。One recommended option, reasons for the options not chosen, a dissent box, stop signals, and first steps planned in stages.
第 18 週公司藍圖（12%）：六個部分加一份證據附錄，並通過平常的一天與困難的一天的繼承測試。Week 18 company blueprint (12%): six parts and an evidence appendix, tested with a normal day and a difficult day.
AI 使用歷程紀錄與個人貢獻說明。AI-use history and individual contribution notes.
學術誠信與課程責任Academic Integrity and Course Responsibility
本課程不把 AI 視為禁止使用的工具；相反地，學生需要學會正確使用 AI。但是，使用 AI 不代表可以放棄閱讀、思考、查證與判斷。每一份作業都必須能說明產出過程。
This course does not treat AI as a banned tool. Students are expected to learn how to use it properly. Using AI does not remove the responsibility to read, think, verify, and judge. Every assignment must be explainable through its production process.
使用 AI 完成作業卻未申報，會影響成績。Using AI without disclosure will affect the grade.
直接提交 AI 產出、沒有自己的修改與說明，會被視為低品質使用。Submitting AI output without personal revision and explanation is treated as low-quality use.
提交不存在或未查證的資料來源，將依課程規定扣分；情節嚴重者依學校學術誠信規範處理。Invented or unverified sources will be penalized under course rules and, when serious, handled under university academic-integrity procedures.
小考、期中考、期末考期間違規使用 AI，或小組作業中虛報個人貢獻，皆屬重大違規。Using AI during quizzes or exams, or misrepresenting individual contribution in team work, is a major violation.
授課者Course Lead
課程由元智大學管理學院國際企業學群吳相勲副教授設計。課程將管理學、個案教學、產業分析與 AI 輔助學習結合，讓學生從真實資料出發，練習提出可討論、可查證、可執行的管理判斷。
The course is designed by Associate Professor Hsiang-Hsun Wu, International Business Group, College of Management, Yuan Ze University. It combines management, case teaching, industry analysis, and AI-supported learning so students can build management judgment from real materials.
吳相勲副教授Associate Professor Hsiang-Hsun Wu
元智大學管理學院國際企業學群副教授，並擔任元智大學終身教育部主任。主要關注商業模式創新、新創投資評估、策略管理、產業分析、數位轉型，以及 AI 進入知識工作與管理教育後，專業能力如何重新分工。
Associate Professor in the International Business Group, College of Management, Yuan Ze University, and Director of Continuing Education at Yuan Ze University. His interests include business model innovation, startup investment evaluation, strategic management, industry analysis, digital transformation, and how AI changes knowledge work and management education.
The course emphasizes the connection among evidence, inference, and action. Students must do more than state opinions; they must explain what evidence supports those opinions, what remains uncertain, and what systems they would build first as managers to reduce risk.
